Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code. The Culture Code – by Clotaire Rapaille. ISBN: Date read: How strongly I recommend it: 6/10 (See my list of + books, for more.). Dr. Rapaille: Culture Codes Deciphered 2. The mysterious world of consumer behavior revolves around individuals’ cultural psyche. A world renowned cultural .

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Why are people around the world so very different? BelkJohn F. Thanks for telling us about the problem.

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I put on soothing music and asked the participants to relax. With a number of powerful examples, Rapaille illustrates the concept of codes, their impact, and how we can eventually access and detect them. That would be fine, and if he coxe this knowledge he could use it to make a trillion dollars and wind up on retainer chlture, say, half of existing Top companies. Your work on imprints might be very helpful to us. What Culturr was doing was calming their active brain waves, getting them to that tranquil point just before sleep.

However, his analysis of what Americans want in their president seems a bit closer to the truth given the election: Two, in delving down to these roots, what is important is the relational structure between the person and other persons and object, not the specific content.

Clotaire Rapaille is the chairman of Archetype Discoveries Worldwide and has used this decoding approach for thirty years. And now, in The Culture Codehe uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. Lists with This Book. His methods were a little shaky, but ultimately he was just trying to uncover larger patterns of symbolic thought, both Jungian archetypes and the collective unconscious, both no longer relegated to the realm of self-important untestable prescriptivism but larger than life and in living color, shrieking from each culture’s undercurrents, desperate to be recognized but just obscured enough to make it difficult.

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Amazon Drive Cloud storage from Amazon. It’s also true that a few of his findings are overgeneralized or oversimplified or even questionable, but that tends to come with the territory, since social science is inherently somewhat fuzzy, so we can’t expect the same rigor, precision, and replicability as physical science. Jung is doing kickflips in his grave right now.

Highly recommended for people interested in learning fundamentals of marketing from a more antrolopological point of view. For the Americans by an American.

The answers are in the codes. The goal here was to get them to tell me stories with these words that would offer me further clues. Aug 04, Tennessee O’Donnell rated it it was amazing. Somehow, though, they tend to wind up on top. He is the personal adviser to ten high-ranking CEOs and is kept on retainer by fifty Fortune companies.

Chapter Ten looks at how other cultures see the U.

Start reading The Culture Code on your Kindle in under a minute. Why is fast food in our core to stay? Account Options Sign in. Dec 03, Saellys rated it liked it Shelves: In The Culture Codeinternationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune companies. Overall, it was an interesting read, if for nothing more than to think cultuge how Cultyre think about things.

Get to Know Us. This concept is not, however, new. There’s no indication any of his “findings” would be verified by a repeated study. His discoveries have been eye-opening — for marketers at first, for cultural experts later, and for many of us still today.


Jun 12, Anneta rated it it was amazing. Concretely, he shows how to immerse in a foreign culture in order to explore what makes people tick — and how. Always intrigued at the possibilities offered by another case, I nodded with interest. Don’t have a Kindle?

America is a nation of extremes – rich vs. Mar 27, Alan rated it it was amazing Shelves: Rapaille displays a particular knack at getting to the core values of various cultures American, French, German, English, etc. But it’s not social science. Therefore, the Codes — the meaning we give to the Jeep at an unconscious level — are different as well.

Top Reviews Most recent Top Reviews. He has… More about Clotaire Rapaille. His methodology is a combination of three-hour focus groups, elements of psychoanalysis, and elements of general cultural anthropology, and it’s backed by good academic credentials and the intuition and methodological refinement which come from many years of applying this approach to projects for large organizations.

Clotaire Rapaille No preview codee – The bulk of the book is looking at the U.

Clotaire Rapaille, The Culture Code | Business English

Clotaire Rapaille, originally a Frenchman, glorifies America to no end and bashes Europe read France again. This book is written for an American audience, and also looks at other cultures, including the UK which is where I am. Thank you for your feedback. This is one of my favorite nonfiction books of all time.