Digital Mums is a social media training company specialising in getting mums job -ready so they can create flexible careers that fit around family life. From customer experience to data and AI, SapientRazorfish is business reimagined. Learn how we can help drive your company’s digital transformation. If marketers want to understand today’s mom, we had better get in touch with her digital side. CafeMom and my employer Razorfish have.

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CafeMom arrived at five different segments of digital moms that use social networking sites along with ways in which marketers might approach each type.

Find out how it works. On our vocational courses, this means you do sigital job of a social media manager before you’ve even found a client – there’s no other training like it. No more 9 to 5! CafeMom’s part of the study – “Connecting with Digital Mom through Social Networks” – found that digital moms are spending more time on social networks than ever before.

New survey delves into the lives of digital moms

Moms’ interests are broad; some interests change by life stage, and some do not. For all questions, please choose the statement that best describes you or your situation.

They have tons and tons of features dgital s of articles on all kinds of topics. The segments include Groupsters who live to build online communities and the advice-hungry Infoseeker. The second study, prepared by CafeMom–the largest social networking site for moms–concentrates on the role that social media play in helping to inform purchase decisions, among other key trends.

Its award-winning client teams provide solutions through their strategic counsel, digital advertising and content creation, media buying, analytics, technology and user experience. We’ll also be digitxl touch with it via email. February 03, New survey delves into the lives of digital moms A two-part report, ‘Digital Mom’, has been released by Razorfish and CafeMom.

Sorry, your blog cannot share posts by email. Close Overlay Get Started Diyital your details below to take your first step towards transforming your career prospects. They can advise you which of our training options will be the best fit for you. Total career change, total flexibility. The study found that moms are spending more time diyital social networks razorfih ever before, turning to them for social, recreational and informational purposes. Flexible Hours WorkThatWorks Our groundbreaking approach to learning gets students ‘job-ready’ like no other training course.

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Fill in your details below or click an icon to log in: Close Overlay Thank You! CafeMom has developed a series of cutting-edge sponsorship programs that allow leading brands to join the consumer conversation, add value to members’ lives, and get members talking about sponsor brands in an authentic and viral way.

A Digital Transformation Agency | SapientRazorfish

Our Social Media training. Whether your goal is to be there at the school gates, cut down on childcare or get a better balance between work and play, our vocational training paves the way for a flexible and fulfilling career. It examines the lives of moms in today’s digital world.

Notify me of new comments via email. BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon. The Infoseeker usually has a young baby at home and is hungry for information on parenting and related products. Mobile browsing, social media increasingly influential in moms’ purchase decisions.

Email to a friend Print this article. You are commenting using your Twitter account. The Hyperconnector, typically the mother of older children, is no longer aggressively seeking parenting information and advice, but rather uses social media as a way to chat with others and learn about new products.

Digitql a Reply Cancel reply Enter your comment here For the purposes of this report, Razorfish surveyed 1, “digital moms”–defined as women with at least one child under 18 in the digitaal who have engaged with two or more emerging technologies and who have researched, sought advice or purchased a product online in the last three months.

With a demonstrated commitment to innovation, Razorfish counsels its clients on how to leverage digital channels such as the Web, mobile devices, in-store technologies and other emerging media to engage people, build brand loyalty and provide excellent customer service.

The Groupster is a dynamic builder of online communities and seeks purchasing information and advice from her wide social circle, which includes moms she does not know offline. Cafemom does have a social currency aspect in that it brings moms together to connect on shared interests, challenges, and insights.

Get our RSS feed. Time for Brands to Change their Approach when Marketing to Mom, Says New Report by Razorfish and CafeMom Mobile browsing, social media increasingly influential in moms’ purchase decisions New York, NY February 2, – A new marketing report by Razorfish and CafeMom indicates that moms’ digital behaviors change remarkably when their children hit 12 years old and that mobile browsing and social media channels are increasingly affecting moms’ buying decisions.


CafeMom conducted a companion study of 1, active members of CafeMom, combined with CafeMom behavioral and usage data, to achieve a deeper understanding of how and why moms are using social media, and its impact on shopping behavior and purchase decisions. Survey findings will help marketers to better understand the different types of moms using mobile browsing, social media and emerging technologies and how to engage digitwl most effectively depending on their age and the age of their children.

New survey delves into the lives of digital moms – Social Marketing – BizReport

Razorrfish the mean time why not take our short quiz to find out which course is right for you! Redundancy to freelance flexible career. If you don’t receive anything within a day, please send an email to hello digitalmums. Subscribe to BizReport Please enter your e-mail here: I did check out bizymomz and found it useful and appealing even to the non-mom set.

Brands that can tie their messages into the information she is seeking, dgiital via the voice of other moms, will be the most successful at connecting with the Infoseeker. About CafeMom CafeMom is the largest online community for moms raxorfish millions of highly-engaged users, where moms connect on shared interests, challenges and local issues in their communities.

Gain the skills and digitql to return to the workplace, hustle for the roles – and pay – you deserve. As an active social network member, she is comfortable expressing her opinions and would be an excellent candidate for brands to tap in social marketing campaigns. Republication or redistribution of BizReport content is expressly prohibited without the prior written consent. Yes I have experience in one of the above. We’ve gone all girl mag on you and designed a quick quiz to work out which of our training programmes is your perfect match.

Email to a friend.