In For the Win, Kevin Werbach and Dan Hunter argue persuasively that game- makers need not be the only ones benefiting from game design. Werbach and. Read “For the Win How Game Thinking Can Revolutionize Your Business” by Kevin Werbach with Rakuten Kobo. Take your business to the next level-for the. For the Win by Kevin Werbach, , available at Book Depository with free delivery worldwide.

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Grate book if you want to learn the basics of gamification from conceptualization to implementation. Each goal must be as precise as possible. My library Help Advanced Book Search. How to Build Habit-Forming Products. English Choose a language for shopping.

Marty Cagan Narrated by: It also requires studying human behavior and how we respond to extrinsic and intrinsic rewards. But academic and full of fluff Not fun to listen to But not terrible I got some ideas. Amazon Rapids Fun stories for kids on the go. It’s about what Carroll calls “intentional living”: October 30, Imprint: Read reviews that mention game elements game thinking kevin werbach easy to read coursera course get started great introduction looking forward game design professor werbach online course highly recommend emerging field book provides marketing and management good book read this book great book deeper understanding highly recommended.

The Joy of Hygge. Far and away the best book on the subject, with the most examples and the best intellectual grasp of the topics. Dan Hunter is an expert in internet law, intellectual property, and the application of games to public policy arenas. Return to Book Page.


For the Win by Kevin Werbach

Feb 04, Christophe Addinquy rated it it was ok Shelves: In this illuminating guide, Werbach and Hunter reveal how game thinking can yield winning solutions werbacy real-world business problems. This is his fifth book.

Most Helpful Most Recent. Overall rating No werrbach yet 0. Gamification has emerged as a way to gain that edge and organizations are beginning to see it as a key tool in their digital engagement strategy.

The authors explain a 5-step design process which can give a gamification project the best chance of being eff A positive and balanced account of what gamification is and how to exploit it for fun and profit. Tales from the Couch. I highly recommend this useful and fun to read book.

For the Win : How Game Thinking Can Revolutionize Your Business

Get to Know Us. Game elements This lesson explains game elements such as PBLs – points, badges and leaderboards. Follow him on Twitter at kwerb. I would like some exercises or case developed. I never explain anything. In For the Win, authors Kevin Werbach and Dan Hunter argue persuasively that gamemakers need not be the only ones benefiting from game design.

Take your business to the next level – for the win. Dec 25, John Stepper rated it really liked it. When mentioning how gamification can fulfill the basic sources of intrinsic motivation outlined by Self This book contradicts itself.

When introducing the concepts, tge authors already warn you about certain aspects of gamification that can discourage people instead of motivating them.

For the Win : Kevin Werbach :

For The Win is a must read for anyone interested in the emerging field of Gamification. Good point is to highlight the main ideas behind gamification.

Why Cant Business Be Fun? Helped me know what gamification is from the basics, analyze and understand what goes into designing a gamification process.


I highly recommend this useful and fun to read book. Beyond Points, Badges and Leaderboards. The book uses game terminology, for example the reader progresses through levels instead of chapters which adds a certain quality to the experience. This is a quick but thoughtful look into the pros and cons of wsrbach, what works and what doesn’t, with plenty of insight into what really motivates and engages customers and employees.

Someone in your sector is going to apply gamification successfully. Are you sacrificing your family, friendships, and freedom to keep your business alive? I am very interested in using this with to motivate customer learning in my company’s customer We in corporate America training hold two conflicting statements: He blogs at http: Can the desired behaviours be modeled through a set of algorithms d Potential conflicts: Badges, points to tell kvin good they are.

A slew of business books on how game theory can energize the workplace have been hitting the market. What members say Average Customer Ratings Overall. Actionable Advice Read this to preempt the class on coursera.

Different people have different motivators. A nice foundation to build on.

Competition can turn people off if they are way behind or reduces the richness of the game. Keep score; determine the win state, connection to progression, provide feedback, and provides data for the game designer.